Priority Bicycles Priority Coast

Ready to experience the perfect beach ride? The Priority Coast is the first cruiser featuring the Gates Carbon Drive, this means no more rusty chains or kinked chains to interrupt your coastal adventures. The Coast is a modern take on the classic cruiser combining laid-back beach style with innovative technology built on a lightweight frame that's made for salty air and sandy paths. Whether you're heading to your favorite breakfast spot, cruising the coast, or chasing the sunset, the Priority Coast delivers the smoothest, most carefree riding experience you'll find on any beach.